branding
businesses aren’t cattle but distinctiveness requires branding — and that’ll have an impact beyond the “moo”
what is branding?
In today’s business scene which is very competitive, it is more important than ever to stand out from the crowd. That can only be done by establishing a clear, strong, memorable brand that entices loyalty and brings value to the customers. Whether you are a new business just starting out, or an already established company that is looking for a professional to help in rebranding the business properly and strategically, think zarrely. Building a brand is a research-proven way to bring in more customers and earn their loyalty.
why should I brand my business?
Even though many businesses operate in social media at least partially, it is a dangerous road not to set up a proper website or an online store for your business if the goal is to grow and make things run smoothly. Squarespace is an excellent platform to use for businesses of any size, business goals, and audiences. I’ll build you a well-functioning, SEO-friendly, and more than anything — a beautiful website or an online store in Squarespace. As a verified Squarespace Circle member, I am able to offer you exclusive benefits!
services for brands
services for brands
brand identity & strategy
In today’s very competitive business scene, standing out from the crowd is more important than ever. That can only be done by establishing a clear, strong, memorable brand that entices loyalty and brings value to the desired customers. A brand is a feeling your customers get when they think of you or use your products and services, and something that therefore keeps the old ones coming to you over and over again while bringing in new ones.
Who needs branding?
The simple answer is that every business should brand themselves. Branding can also be done whenever: whether you are a new business just starting out, or an already established company.
mix & match
mix & match
(I recommend matching)
(I recommend matching)
web design with Squarespace
Even though many businesses operate in social media at least partially, it’s a dangerous road not to set up a proper website or an online store for your business if the goal is to grow and make things run smoothly.
Squarespace is an excellent platform to host your website on and it works for businesses of any size, business goals, and audiences.
You might already have an idea of what you expect from your website and it exists in your head but you simply need someone to execute the dream.
I’ll design and build you a well-functioning, SEO-friendly, and last but not least — a beautiful website or e-commerce store in Squarespace. In addition, as a verified Squarespace Circle member, I can also offer you various benefits (including discounts on services).
brand identity & strategy
Part of an outstanding digital marketing strategy is a memorable, research-based, well-executed brand and communication plan. With a distinct memorable brand, you’re not only able to increase your prices, but you’ll also be the first business your target customer thinks of when looking to buy a certain product or service, and therefore will experience decreased costs in marketing and sales. You will set yourself apart from competitors and gain a larger market share, brand awareness, and recognition, and your brand is your rock in turbulent times.
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The content may vary depending on whether it’s a matter of strategizing for a new business or rebranding an existing one.
1-hour onboarding video call through Microsoft Teams — the opportunity for me to connect with you, understand the essence of your brand, your business model, brand assets, and the project timeline
Market research and competitor analysis
Researching the target customers, understanding their pain points, and creating dream client mockups
Clarifying the core of the brand: values, mission, vision, and goals, tone of voice & brand persona. The WHY behind your brand and clarifying it properly
Creating the visual brand identity including colors, fonts, graphics, and more
Compiling the brand marketing strategy
1-2 additional meetings throughout the process
Concrete materials for you to keep:
“The Brand board” Multi-page document that includes your visuals and how to use them, the lineup of your brand identity, dream client mockups, results of the market research such as competitor analysis, and the proposed brand marketing and communication strategy
BONUS: A package of customized social media templates to use as inspiration and create branded content with
BONUS: Marketing calendar template to plan out and schedule your marketing operations
BONUS: “How to proceed with my brand marketing” guide
The price of the Brand Bundle starts from 880 EUR but you can request for a quotation with the form below.
Upon payment, I will provide a transparent price allocation for you to understand how the price is formed.
The payment can be made in several installments if that is easier for you!
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Why is branding so important?
In the world we live in today, there are more companies than ever competing for the attention of targeted customers. In the meanwhile, consumers and businesses are more and more conscious and aware of the choices they make, and how they spend their money. In this world, most companies have branded themselves already, and if you haven’t, you’re already falling behind on your potential. If you have but the brand isn’t resonating with your target audience, it’s time to change that.What is a successful brand?
It’s something that your target audience thinks about first when thinking about the industry, the product/service category, or purchasing. Also, do your previous customers return to you, and tell their friends about you?
I already have a brand, would I benefit from rebranding?
Depends on the above-mentioned points!
How much will I be involved in the branding process?
You are the key component of your brand as the founder, therefore it’s crucial that you can let yourself as open as possible for me to understand the essence of your brand. After the initial meeting, you can be as much present as you wish, but you can trust that I’m doing you justice.
web design with Squarespace
Having various channels of reaching potential and existing customers is one of the cornerstones of succeeding in business. A website enables you to introduce your company, its products, services, and provide customer feedback to attract new customers. All this in a way that’s true to your unique vision and brand.
You can also build trust with customers by establishing an image of a legitimate business and offering customers helpful information and tips in the form of a blog.
An e-commerce store makes it easier for you to sell your products using automated processes. If nothing else, having a website or an e-commerce store helps customers find you when they’re already thinking about buying.
what’s possible?
Anything! Well, almost. These bundles serve as a framework for the extensity of the website project. They are meant to guide you in identifying your needs better, and the eventual project might end up being something in between these bundles.
the “only the essentials” bundle
The first option is to have a simple, brand-aligned one-pager to remain discoverable in search engines and showcase your brand, previous work, and product/service offering.
This could mean something like: one webpage of content for your brand, such as an intro, references, a short description of services, and a contact form + necessary informative pages (privacy policy, terms)
the “little extra” bundle
A bit more complex website to offer more information and selling points to your target audience, and reflect your unique brand in the best way as possible.
Included: everything from the essentials bundle plus 1-2 additional content pages and a blog collection.
the “beyond whole” bundle
This is the broadest and most extravagant project bundle of them all. It’s for brands that wish to or have to provide a lot of information on their website and want to use it as their core for online growth. This could also be an e-commerce store.
Included: everything from the previous bundles and 3+ additional content pages, or an e-commerce store.
frequently asked questions
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Squarespace is a user-friendly, cost-effective, versatile, stylish, and always SEO-friendly web hosting service that is also super easy for you to use and update by yourself in the future. You can find more information about Squarespace’s benefits from these blog posts.
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It all depends on the size of the project (your website) and the timeline we set (in the frames of reason of course).
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Yes or no, it depends on your wishes!
We can agree on a package that will give you a fully finished website with content (either from your previous website, another partnership of yours, or generated by me) or a website that’s ready to be published after you add the content of your wishes yourself.
From a marketers and web designers perspective, I always recommend the first option but in the end it will be you choice!
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The packages include a 1-month timeframe for handling your requests for additions or changes to the website. This timeframe is meant for small changes and additions, that by estimation take no more than 30 minutes to execute.
In addition, I offer a service for regular and continuous website updates and development to make sure it’s always up-to-date, error-free, and as search engine optimized as possible.
having a distinctive brand provides your target audience with the help they need in making decisions to buy.
improved digital presence simply helps them to find you when they most need to, and give them the last nudge.
Not quite sure where your brand stands?
let’s have a look together
I know it can sometimes be difficult to identify and determine the direction for your business and brand, and I wanna help you with that. Send me a message with the form below and we can book a time slot for a call or meetup, in which we can have a connecting heart-to-heart conversation about you, your business goals, challenges, and marketing.
During the talk, you will receive tips and steps on how to start improving your strategy and brand right away to attract more of your dream clients and convert more sales. Additionally, we’ll have a look at what I could help you with to grow your business further.
It all starts with sending me a “hello” from the form below or by contacting me directly!
